I just HAVE to write about H & M's new Conscious Collection, I am so excited! Eco-fashion going mainstream and being easily accessible by so many people, while also being affordable is so beyond awesome. Not only are the designs for this collection super cute, they are white, which make them perfect for the new Spring and Summertime weather. This collection uses recycled fabrics, organic cotton, and tencel. Tencel is a natural and renewable resource.
Here is a cute perfect-for-spring top I got:
Many of their pieces from this collections are very versatile. You can layer tops like this one with other more relaxed slouchy pieces for a comfortable chic look, or pair it with a more structured cardigan or jacket and statement jewelry for a more polished-put-together look.
H & M has put together a whole website all about their Conscious Collection, which includes information about corporate responsibility, a 2009 Sustainability Report, and information about them using greener goods. I love it.
You can check it out here:
http://www.hmconsciouscollection.com/welcome/
You can read more about H & M and shop there from their website:
H & M's Conscious Collection
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